EA Announces Urbz as First DS Title, November Release

Official Press Release: EA Announces Its First Game for the Highly-Anticipated Handheld Platform

Urbz DSChertsey UK, July 15, 2004 - Electronic Arts (Nasdaq:ERTS) today announced that The UrbzTM: Sims in the CityTM, the latest franchise from the celebrated studio behind The SimsTM, is in development for the Nintendo DS.

EA, in conjunction with Griptonite Games, is developing the game in Redwood City, CA and is scheduled for release in November 2004 under the EA GAMESTM brand.

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