Everyone Wants Their Hands on Your PSP
WOW!
That’s pretty much all I have to say about this ad for the PSP. I work full time in the advertising industry and I’m still debating if this ad is 100% diabolical genius (look at the buzz it is getting) or if it is just plain tacky and distasteful.
Did it work? Well that depends on what the goal of the ad was. I really don’t think the aim is to increase sales of the handheld. And do you really want your brand associated with pedophilia and bladder control issues. What’s next, a packaged coupon with your brand new PSP for a free pack of Depends underwear?
Here’s the full video:
Sony: PLEASE get back in touch (but not in THAT way) with your user base. You seem to be missing the mark a lot lately.
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Ewwwwwwww! Yet another Sony misstep.