Sony’s New Artwork?

Posted by iamlegend

December 13, 2005

Saw this over at Wired and Engadget. Looks like some people are getting a little pissed off at Sony’s new ad campaign. They are using something I am very familiar with (being in the ad world) for their “Street Advertising”. It’s called Chalking or Painting. Basically they hired someone to spray paint (or in this case) stencil their ads all over some major US cities. As you can see the ads are made up to look like graffiti with the subtle PSP placed in each one. I like them. Take a look at some of the artwork below. Of course the graffiti artists aren’t so happy.

Or course are they reaching their target market of young, urban, on the go males? I am not too sure about that one. Check out the other photo below.