Yeah! More Ads in our Console Games!
This week Wired News posted a story about Shockwave.com starting to place ads in it’s games. So what, I thought. Let all those people who play bejeweled at work stare at ads. They deserve it. But reading on I was shocked. The 56 year old desk jockey is not the only one who will be getting ads served in their faces. The ads are coming to a console game near you.
plans to start ad insertions with action games, where the landscape, say of a racing game, or sport, lends itself to billboard-like advertisements.
For instance, in the game called SWITCH Wakeboarding, players will soon see bright yellow Sprint Nextel ads interspersed on ramps as they buzz around the lake doing tricks.
Sigh….how long before as run around in Ninja Gaiden I see an ad for Honda in the background?
Comments
I wouldn’t mind driving by a billboard while racing, but what if they start adding pop-ups to games!?
This has already been done before. I believe SSX had some ads on billboards, but I know Jetmoto was filled with ads. For instance, you could drive on the Mountain Dew team.
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I’d like to see a slash in console game prices if they’re getting funds from advertising to us in-game.